Indian clean-air startup YOGa Clean Air has raised Rs 20 crore in its first external funding round, led by Info Edge Ventures, as the company looks to expand its indoor air-quality solutions across India. The round also saw participation from Eternal founder Deepinder Goyal and Three Words Capital.
The Gurugram-based company plans to use the fresh capital to strengthen its presence in existing markets, enter more Tier-1 and Tier-2 cities and take its clean-air technology beyond conventional indoor spaces.
Who Is YOGa Clean Air?
YOGa Clean Air was founded by Sachin Panwar, Deepak Raina and Gaurav Nagar. The company develops air-quality systems for spaces such as homes, schools, hospitals, offices and gyms.
Unlike conventional air purifiers that primarily operate as standalone devices inside a room, YOGa Clean Air has developed a patented system designed around maintaining a controlled clean-air environment.
The company’s technology filters incoming air and maintains slightly higher air pressure inside a space. This approach is intended to reduce the entry of polluted air from outside.
The startup says its technology has already been deployed across multiple cities in India.
Who Invested In YOGa Clean Air?
The Rs 20 crore funding round was led by Info Edge Ventures.
Eternal founder Deepinder Goyal and investment firm Three Words Capital also participated in the round. This is YOGa Clean Air’s first external funding round.
The investment comes at a time when air pollution and indoor air quality are receiving increasing attention in Indian cities.
For YOGa Clean Air, the funding provides capital to move from its existing markets into a much larger national footprint.
Where Will The New Funding Go?
The company plans to use the fresh capital primarily for market expansion and new applications.
YOGa Clean Air wants to deepen its presence in markets where it already operates while expanding into additional Tier-1 and Tier-2 cities.
The startup also plans to take its clean-air systems into public transport and other outdoor environments, potentially opening a significantly larger market for its technology.
Moving into public transport could allow the technology to be used in environments where large numbers of people are exposed to air pollution every day.
How Does YOGa Clean Air’s Technology Work?
The startup’s approach is based on creating what it describes as a clean-air bubble.
Its system filters incoming air and creates a slightly pressurised indoor environment. The idea is to prevent polluted air from entering through gaps, doors and other openings while maintaining cleaner air inside.
The company says its system can be used across different types of buildings and environments rather than being limited to individual rooms.
YOGa Clean Air’s website describes the technology as India’s first “Clean Air Bubble” system and highlights its focus on maintaining cleaner indoor environments.
Why Is This Funding Important?
The investment comes as demand for air-quality solutions grows in India.
Air pollution is generally associated with outdoor environments, but indoor air quality is also an important concern because people spend a significant amount of time inside homes, offices, schools, hospitals and other buildings.
This has created opportunities for startups developing alternatives to traditional air-purification products.
For YOGa Clean Air, the challenge now is to demonstrate that its technology can be deployed economically and at scale across different environments.
What Happens Next?
With Rs 20 crore in fresh capital, YOGa Clean Air plans to expand its geographic reach and develop new use cases for its technology.
Its move into public transport could be particularly significant if the company can successfully adapt its systems to larger and more complex environments.
The funding also gives the startup an opportunity to build on its existing customer base and expand its clean-air infrastructure across India.
As concerns around air pollution continue to grow, YOGa Clean Air is betting that the future of air purification will not only involve standalone purifiers, but entire spaces designed to maintain cleaner air.
